IES ROBE at PALM Expo 2010 Mumbai, INDIA

Monday, June 14, 2010 || Robe Show Lighting

Robe has appointed IES as the sole distributor of their product range in India, and together the companies showcased Robe's impressive range of lighting fixtures at the leading trade fair at Mumbai, from June 3 to June 5th, 2010. The show was a resounding success!

Says Harry von den Stemmen, Robe’s Sales Director on the new venture, “We are thrilled with the new set up and very happy to have IES as our new partner for the  Indian market. They set up the booth and did the lion's share of the work, and we were very pleased with the results. It is very important that we are working with what is strictly a trading company that does not interfere with their customer’s work at all”.

The ROBIN series and Robe Digital series were the focus of the show and showcased on the stand were 10 DigitalSpot 3000 DTs and 2 DigitalSpot 7000 DTs.

The IES/Robe stand occupied an area of 144 sq metres, with 84 sq metres being dedicated exclusively to the Robe and IES product lines. Sixty square metres was a PALM Bar and Lounge area, highlighting the versatile features of the DigitalSpot 3000 DTs in situ.

Robe’s digital products specialist, Ales Grivac, said, “I have never been so busy with demos throughout an entire exhibition before. There were many visitors, and the quality of the inquiries and levels of technical skills was amazing”.

The PALM Bar section featured an elaborate design of mushroom shaped cones serving as the pillars for projections from the 10 x DS 3000.

DigitalSpots were featured for the first time in the country and caught the attention of many visitors. The application of these in the Bar format was an eye opener to the many possibilities of this evolving technology. One visitor commented that he was "Glad to see this in India, as previously they had only read about it in trade magazines or seen it in action at shows abroad”.

The display section of the booth featured ROBIN 600E Beams, ROBIN 300 Plasma Spots, ROBIN 300 Plasma Washes, ROBIN 300E Beams, DigitalSpot 3000 DTs, DigitalSpot 7000 DTs, ColorBeam 2500 ATs, ColorWash 2500E ATs, ColorSpot 1200 ATs, ColorWash 1200E ATs, ColorMix 575 ATs and LightDome 575s.

Robe's digital platform was also taken beyond the stand, using IVIZPAQ, an LCD powered backpack featuring all the salient features of the ROBE digital series with AV content.  This below-the-line activity resulted in many visitors heading to the booth for more information. The IVIZPAQ was carried around at the exhibitions by promotional staff, and heightened awareness of both ROBE's Digital series and the booth itself.

The presence of ROBE’s Harry von den Stemmen, Ales Grivac and Middle East Sales Manager Elie Battah in conjunction with IES’s Rasesh Parekh, Kekul Sheth, Paritosh Thanki, Abdul Haq and Mahesh Pawar was a great vote of confidence to all regarding ROBE’s intentions for India and its assured support in sales and service to Indian customers.

IES warmly invited ROBE to India by throwing a welcome party on June 3rd, 2010.  The party was arranged in an open air venue at a country club - a serene and tropical setting for the occasion. Good company, excellent food and fine spirits ensured that the party was well attended and enjoyed by all.

In summary, given the wide range of Robe products, the response of the Indian audience was fantastic and IES are looking forward to a very successful future with the brand.

Concludes Harry von den Stemmen, “It was very important to be there. We have shown our faces and identified many customers who are already using Robe products and are very satisfied, but needed a company to go to. Many of them want to update and upgrade their equipment, so we were able to close some sales and are expecting much more to come.”